With over 20 years of professional experience in footwear design and development, I have designed men's, women's and children's shoes from athletic to casual to sandals to boots to golf to dress. The variety of categories has exposed me to a diverse range of materials and processes, and has allowed me to work cross-functionally with other corporate departments and teams. From category research, concept development, color and material selection to presentation and costing, I have actively engaged in each stage of the design and development process while maintaining the brand identity for each category line I've managed.

With over 20 years of professional experience in the footwear industry, I have not only designed but also developed a wide variety of shoes. I managed the product development cycle from line planning to commercialization. I collaborated closely with design, development, marketing, overseas agents/ factories, costing, commercialization, and production teams. Some of my responsibilities as a developer as well as a designer included, but were not limited to: sourcing overseas factories, creating seasonal development calendars, market research, creating and presenting merch boards; sketching, rendering artwork; creating, maintaining and keeping current material libraries; reviewing and selecting materials and trims; packaging and marketing collateral designs; reviewing and approving lab dips; creating tech packs, pattern revisions, 2D and 3D revisions; reviewing and correcting pullovers; reviewing CBDs, negotiating costing to achieve target margins, maintaining WIP report, sample tracking, seasonal travel to Asia as well as daily communication with overseas teams and factories to ensure product is built correctly and developed on time; fitting and wear testing; reviewing SMS and confirmation samples; grading schedule, tooling agreements; as well as AQL inspection.

Navigating the realm of video production is an art, and I approach it with a blend of creativity and technical finesse. From concept development and scripting to video curating, editing, motion graphics and post-production. I handle every step of the process with precision.

In 2023 I created Modern Stoic Meditations- a meditative journey of self-discovery, balance, and empowerment through a variety of virtues with a unique fusion of Stoic philosophy, chakra alignment, captivating visuals and relaxing ambient music. This carefully curated collection of videos are designed to inspire and motivate. My goal is to craft videos that transcend the screen and resonate with the audience on a deeper level.

OBJECTIVE

To improve the form (size & shape) of the TQ Connect incontinence transmitter and the functional attachment of the transmitter to the disposable adult brief.

FACTS TO CONSIDER

-Average disposable adult brief wearer cannot pull off -Comfortable for the disposable wearer. -Water resistant and must be cleanable. -Pogo pins need to stay touching disposable brief sensor strips.

DELIVERABLES

3-5 concepts for attachment. The best of these concepts were prototyped (3D printed) and tested among caregivers and disposable wearers.

Throughout the design process I worked closely with the client’s engineers and technicians. I also co-created the 3D models using SolidWorks with their Lead Innovation Manager.

The project goal was to create active-wear that incorporated the therapeutic healing capabilities of ThermaCare heat wraps, as well as cold compression technology. The idea was to design and develop compression garments that had pockets to place heating and cooling inserts around various muscle groups and test the use pre-workout, during workout and post-workout. This was initially branded under the name “REACT”.

I began the design process by studying and understanding the insert technology developed by ThermaCare as well as researching as many compression garments existing in the market. I had to understand different stitching techniques as well as figuring out a way to keep the inserts securely inside of the garments. I designed welt pockets to achieve this and also developed the garments so that the inserts would be held in by tension as well. I collaborated with a fashion house in downtown Los Angeles to fabricate all of the garments seen on this page.

The therapeutic compression wear evolved to implement heat inserts for warm-up (Dry Heat), cooling inserts for workout (Cold Freeze), and additionally moist heat for recovery (Steam) technology. The name and designs later became branded under the name “ADAPT”.

Inspired by Los Angeles culture, I created these t-shirt graphics for Hot Rod LA. HRLA is a premier skate shop that has evolved into a lifestyle brand that attracts and influences street and skate culture around the world.

Whether an illustration for brand recognition or a unique way to present product trend reports, I use my design knowledge to give visual form to ideas and concepts. I use a variety of software and techniques to achieve this goal.

A logo is vital to marketing a product or brand. It allows customers to remember a companies identity much faster than words alone. A great logo speaks directly to the target audience. When designing a logo for a company, I gather as much information from the client so that the logo represents exactly how they want their brand to be perceived. I give an individuality and uniqueness to each logo to help make the company stand apart.

I aimed to create furniture with a clean and simple modern elegance. With this minimalist philosophy in mind, I created this coffee and end-table set.

A coffee table, harmonious in relationship of its parts. Hand crafted of flat and curved plywood, bent brushed aluminum legs and tempered glass. Finished in a Wenge wood veneer with a satin polyurethane coat.